Innovation and a Creative Problem-Solving Approach to AI with David Melamed | Ep #641

How are you leveraging AI to increase your agency’s productivity?  Which tools are you currently using? Is there a new skill you’d like to master but don’t know where to start? Artificial intelligence (AI) brings a new world of possibilities for agency owners that goes beyond just creating content. Today’s guest shares his expertise in leveraging artificial intelligence with a problem-solving approach for marketing. He discusses the use of AI to optimize bidding algorithms and drive better results for multi-location brands. David also reflects on his journey into digital marketing, his impostor syndrome when it comes to being an agency owner, how he leverages AI to master new skills, and the impact the mastermind has had on his confidence.

David Melamed is an entrepreneur and the founder of Tenfold Traffic. Even though he had very limited exposure to advertising, he describes himself as someone who was born to do marketing and pursued it from a young age. Much of what he was able to learn back then was through the blogosphere “sprinkled with a few doses of back-against-the-wall reality,” he adds. Because of this, he loves to teach and help curious marketers make the smartest marketing investments possible. Currently, David’s work focuses on wherever emerging technology meets marketing. For the past year, he’s been focusing on the legal industry and helping brands close the loop in their marketing using automation to drive better results.

In this episode, we’ll discuss:

• How to leverage AI beyond content creation.
• Useful tools to help you master new skills.
• The power of peer support to propel agency growth.

 

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Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

 

The Revelation That Led to an Interest in Digital Marketing

David's passion for marketing began bubbling at age 9 - when his pickle sale business got shut down by school authorities. But the seeds were planted.

At some point, he dreamt about building shopping centers. However, a retail leasing gig unlocked a revelation: Brands just needed demographics, accessibility...and search engines. With this epiphany, David saw a future beyond shopping centers. He knew he needed to master digital marketing.

But theory lacked application. When dream SEO jobs passed him over for experience, David spent two weeks absorbing everything he could on optimization, wowing in round two. Though still green, it was enough to get him his first opportunity.

Leverage AI to Master New Skills with a Problem-Solving Approach

With years of work in the marketing space under his belt, David has now moved to focus on the possibilities AI development brings for businesses. To him, AI has not really been a pivot from what he’s been doing for years. For instance, he admits he’s never been good at scaling a team, which is why he has resorted to scale with automation. “It was easier for me to master automation than finding a team of really awesome people and training them,” he admits.

Once AI came along, he wasn’t sure about its potential but six months ago he decided to just dive into it. What could AI enable him to do that he couldn’t do yesterday? Most people look for the low-hanging fruit to find ways to save time in content creation. What piqued David’s interest was the possibility to dive into areas he couldn’t before because he didn’t have the expertise to use the tools himself. He’s not a developer, but he now builds and runs software codes every day with the help of ChatGPT.

In his experience, David is getting massive leverage on AI by just asking for help with things he doesn’t entirely understand. To him, it's not about something he wants to delegate but rather needs help mastering.

Experimenting at the Intersection of Creativity and AI

David is a big believer in creating community and helping others with their projects whenever he can. One of the tools he uses all the time and highly recommends is Notion AI, which he uses to create all sorts of things, like a tool to help a 17-year-old entrepreneur with his dropshipping business. “AI today has what I call a last mile problem,” he says. It gives you a great output but it still has limits and Notion is very versatile and quick. Though acknowledging limitations, David sees large language models replacing up to 30% of agency workflows through automation.

Beyond workflow efficiencies, David engages in prompted experimentation to extract insights. Testing platforms like Prompt Meteus help him craft and perfect prompts for optimal results. And for both content and creative code, he leverages ChatGPT.

For David, AI represents boundless potential - faster database builds, marketing strategy, competitive research, and more. He urges fellow marketers to tap into creative problem-solving through tireless trial and error. He’s always looking for ways to leverage these tools in his benefit and finds this has made him ten times more creative than I ever was.

The Power of Peer Support for Propelling Agency Growth

There was a time when David couldn’t get past mental blocks around his pricing and growth. This is why he finds it so important for agency owners to recognize these struggles. In his personal experience, joining Jason's mastermind helped him find a community where he felt appreciated and understood.

The first time he attended an in-person meeting with agency owners and realized they all faced common struggles, such as imposter syndrome and self-sabotage. This helped him feel less alone in his journey.

Now, David champions masterminds' exponential benefits for agency growth. The connections, accountability, and normalization reframe "failures" as shared struggles. And the price tag becomes a feature, not an expense; higher investment means greater engagement and outcomes for all.

In the end, humans thrive supported, not alone. If agency life wears you down, find your people, join a mastermind, and watch obstacles transform into opportunities. You'll emerge healthier, wiser, and ready to reach the next level together.

Do You Want to Transform Your Agency from a Liability to an Asset?

If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.