Wed, 22 March 2017
If you’re not using video in your own agency marketing, or if you aren’t getting any traction from your videos check out this episode. Today’s guest tells us why video is one of the best lead generators out there - and how to set yourself up for successful video marketing campaigns. In this episode, we’ll cover:
My guest today is Dee Dee deKenessey, Agency Partner Program Manager at Wistia. If you don’t already know about Wistia - it’s time to get out from under that rock. Wistia provides professional video hosting with amazing viewer analytics to help you achieve your video marketing goals. Dee Dee tells us how you can set yourself up for success by weaving video into your marketing. In just one year, Wistia’s Agency Partner Program has grown to 700 agencies with varying levels of experience, from beginner to seasoned veteran. Dee Dee also manages a private partner online community where everyone can collaborate, idea-share, and help one another. 4 Big Benefits of Using Video Marketing
Not convinced yet? There’s tons of other reasons you should be using rich media in your agency marketing. #1 Mistake in Video MarketingSure there’s rookie mistakes like lighting, scripting, etc. but those issues are easily solved over time and with experience. But no matter what the level of experience, Dee Dee says there’s one huge mistake people make in their video marketing, and it’s totally preventable. The biggest mistake is jumping right into production without a plan or goal in mind. [clickToTweet tweet="Make sure you have a single goal in mind; then determine how video can help achieve the goal." quote="Make sure you have a single goal in mind; then determine how video can help achieve the goal."] How to Set Yourself Up for Successful Video MarketingBefore you film anything, ask yourself these questions:
Then based on your goals for the video, decide where it will live. House your video…
INSIDER TIP: You don’t need fancy equipment to produce great videos. I do all mine on my iPhone or iPad, and I have one O-ring light. Check out Wistia’s resource library for more tips. Plus, if you use Wistia’s hosting you receive analytics that show you how each video is performing. You’ll be able to find out who’s been watching your videos, how much they’ve watched and which videos are providing the most value. What's Next for Your Agency?After generating leads using video marketing for your agency, you need to ensure you have strong processes in place. This will allow you to provide high quality work, save time on projects and build your authority as an agency. Take a step back and look at other processes that need attention. No matter what challenge your agency is facing, I can help you get through all of it. There are many topics I can give advice on from what to do when you want to speed up sales processes to how you can build authority for your agency. Growing your agency can be a major struggle for any agency owner and I can show you the different phases of growth you will experience, how placing a process for performance based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more! Want more? Learn about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics. Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.
Direct download: Smart_Agency_Master_Class_Podcast_-_Dee_Dee_de_Kenessey_Chapman.mp3
Category:#PODCAST -- posted at: 5:00am MDT |