How to Recover From a Social Media Disaster

When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth - International Star Wars Day, there was a (loud and online) backlash from their usually dedicated followers. Cameron Parker of Black Milk speaks about the mistakes he believes they make, the impact on the brand and the systems that they’ve put in place to win back the trust and love of their audience.