How to Activate a Community through Social Media, for Social Good.

Baked Relief is a movement started by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Using Twitter and Facebook she enabled home cooks and bakers to feed more than 10,000 people during the flood clean up. #bakedrelief continues to provide disaster aid and leverages social media to make an impact. Shownotes at: http://www.abn.org.au/smsb/baked