Thu, 11 July 2019
What if you could end price negotiations and stop clients from haggling, once and for all? According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve. And that means doing something that fills most business owners with fear: Saying NO to customers who are not your target market. In this interview with Suzi Dafnis and Seth Godin, you’ll learn how to position your business to the right audience and gain the confidence to say: "I made something of value for a select few people, and it's worth what it costs." Listen to our favourite marketer in conversation with Suzi Dafnis to hear:
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