102: How to Choose the Right Marketing Niche with Ryan Levesque

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO?

As in, who should I serve?

The WHO is the foundation upon which all other things can solidly be built.

Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO.

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview.

Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear:

• The expensive mistakes we make when we choose a market
• Why WHO you choose to work with is more important than WHAT you want to sell and what you want to create
• How to avoid choosing a bad market
• How to find a market teaching your expertise
• The "sweet spot" when it comes to market size
• How to pivot from your existing market to a better market
• How to inject your personality into your business in order to stand out
• How much to charge for your products and services
• The pricing strategy that lets you raise your prices over time (without losing sales)
• How to know what type of business makes sense for you
• Why the right market will reduce stress and increase the love for your business (and how to pivot)