HerBusiness

Bernadette Jiwa, author of Marketing: A Love Story is our guest. One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Listen to hear how to matter to your customers.

Direct download: herBusiness-BernadetteJiwa.m4a
Category:general -- posted at: 9:00am AEST