Very Dental: Does Your Patient Experience Suck? with Dr. Paul Etchison

Dr. Paul Etchison has recently been evaluating what it feels like to be a patient in his office. He takes the patient experience pretty seriously, but since dentistry really sets the bar low (and medicine sets it even lower), he's on a mission to make it amazing! He's got some thoughts:

• Reviews: good, bad and ugly
• Is the bar set low? (yes, yes it is)
• Paul was an advertising major...priming
• TVs on the ceiling
• Touch points and team perspective
• Poo pouri and Paul
• Operatory set ups and consistency
• Complimenting the team during hand offs
• How often is the dentist in their own chair?
• No one is talking about your bond strength!
• Ask your assistant to do an impression of you
• Role paying sucks, but it's really helpful
• Running in to patients out of the office
• The "automatic introduction" trick with your spouse
• Buy Paul's second book and review it
• Dancing at hands on implant courses

Some links from the show:

• Dental Practice Heroes podcast
• Paul's SECOND book: Dental Practice Hero II: the sequel

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