Ads & CRO: Business Growth Hacks - with Duane Brown

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 42 countries around the world. Over the years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. Him and his team help ecommerce and DTC brands grow through PPC marketing, data, and CRO.

In this episode, you will learn

• Key strategies for leveraging PPC marketing to drive growth for ecommerce and DTC brands

• Common misconceptions about Paid Ads in the ecommerce industry, and how can businesses avoid falling into these traps

• The essential elements to focus on in order to optimize an ecommerce website for better conversion rates

• Balancing the budget between Paid Ads and CRO for businesses just starting out in ecommerce

• A brand that effectively utilized Paid Ads and CRO to build a profitable business

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.