Crowdfunding Using Kickstarter for an Accelerated Go-To Market Strategy - with Khierstyn Ross

Marketing Strategies Revealed in this Episode:

• What Kickstarter is and how exactly it works
• The criteria that a business must meet in order to launch a kickstarter campaign
• Who Kickstarter is for
• The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one
• Examples of companies that we may all be familiar with that have launched successful Kickstarter campaigns that have then gone on to do very well