How to Boost Your Business with the Customer Profit Ratio - with Branden Moskwa

Branden Moskwa has been working with creative e-commerce leaders and founders who love what they do but hate the parts they need to do. He has been a sought-after futurist and thought leader by IBM, SAP and Oracle. He writes for Hackernoon, where he recently won a contributor of the year award, for his insights and interviews with DTC-focused Inc 5000 companies.

In this episode, you will learn

• The Customer Profit Ratio (CPR) is and why it's so crucial for ecommerce businesses to understand and monitor 

• How does CPR help in making operational and business decisions

• What is the connection between CPR and marketing and how does this number help in shaping marketing strategies, particularly for ecommerce companies

• How affiliate program offers as the most missed opportunity in ecommerce marketing

• Strategies for ecommerce businesses to track and optimize their CPR while implementing an affiliate marketing program

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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