Influencer Marketing, Social Commerce and Livestream Commerce - with Alessandro Bogliari

Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube.

In this episode, you will learn

• A case study where influencer marketing significantly boosted an ecommerce business

• How can ecommerce brands identify the right influencers for their products or services

• What strategies would you suggest for small ecommerce businesses with limited budgets to leverage influencer marketing

• How influencer marketing helps in engaging with Gen Z and Millennials and how should messaging be tailored for these demographics

• Challenges and pitfalls ecommerce brands should avoid in influencer marketing

• The future of ecommerce and influencer marketing

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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