Sep 3, 2020
On this episode of the 'Fitness Business Authority Podcast', Greg Mikolap, owner of ICON gym in Maidenhead, reveals the effects COVID has had on his fitness business, and how he has adapted and overcome the challenges to grow. Greg also reveals what fitness business owners should be focusing on to retain clients and boost sales.
How Icon gym successfully transitioned from offline to online
The systems icon gym created to become successful during the lockdown
How to create a personalised fitness product online to boost sales
The devastating effects COVID had on gym and studio owners, and how Greg overcame the challenges to grow his business
How Greg built his business back up after losing a third of his members
Simple ways Greg brought members back to his gym after lockdown
How COVID has helped improve Icon gym, and how it can help improve your fitness business
The real reason Greg is calm and relaxed about the future of his fitness business
How to create loyal clients for your fitness business
What it means to go above and beyond for your clients, and how it can grow your fitness business
Creating scarcity: How it can boost sales for your fitness business
How Icon gym continued to profit every month during lockdown
The lessons COVID has taught small fitness business, and how to use them to get more clients and grow
How to increase client retention by understanding what your fitness clients really need
Gym equipment: is it really that important for attracting and retaining clients?
Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios
Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses