Sep 20, 2022
“Just plant-based isn't good enough. It needs to live up to those standards that plant-based consumers are looking for.” -Brooke Harris
When we think of a plant-based product, we think about healthy, organic, cruelty-free foods that are full of goodness. But a lot of the products we see on supermarket shelves are not what they seem.
Many companies are marketing their plant-based alternatives as ‘healthy’ while they're riddled with sketchy ingredients from behind the scenes. They're not just looking to sell their products; they're looking to make sure they have a stake in the future of our diets.
That’s why, being ‘plant-based’ isn’t good enough anymore. As smart consumers, we want more than just an edible thing— we want meaning behind our food. We want ethics and philosophy, we want sustainability, animal welfare, and transparency.
This is the inspiration behind Brooke’s Good Mylk Co. Brooke Harris turned into plant-based diet to improve her health. Later did she realize that these products made her even sicker. So she decided it was time for her to make something that she will be confident taking in. Wanting to share her discovery, Brooke came up with the recipe for Good Mylk and scaled her business to help more like her who value what plant-based really mean.
Listen in as Brooke shares how her journey from film to food industry was like, the challenges she faced in that transition, and how she was able to create opportunities for herself and her business to grow. Justine and Brooke also talk about the idea behind Brooke’s hemp milk, the pillars of plant-based alternatives, what sustainable practices they follow in their packaging and shipping processes, and the shocking truth about most plant-based milk in the market.
Meet Brooke:
Brooke Rewa Harris turned to a plant-based diet to transform her own health. However, she soon realized that plant-based doesn’t necessarily mean “good”. So she experimented with real food ingredients until finally, she was able to develop an alternative milk that is good for the body, good for the taste buds, and good for the planet. Hence, the birth of Good Mylk Co.
However, her idea was criticized by investors, telling her that a formula like hers will not be able to scale. Not wanting to compromise the integrity of her product, Brooke developed a flash-blast freezing technique that allowed her to keep the quality of Good Mylk as well as scale her business.
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Episode Highlights:
01:29 Good Mylk — The Good Milk
06:10 The Problem with Deceptive Plant-Based Milk
09:19 From Film to Food
13:49 Introducing Hemp Mylk
17:29 Just Plant-Based Isn’t Good Enough
20:12 Sustainable Packaging