Nov 16, 2023
In this captivating episode of Jenesis Gems, your host, Jenny
Pearse, welcomes a true visionary, Andrew Griffiths - The
Entrepreneurial Futurist, accomplished author, and an all-around
great guy. Together, they embark on a profound exploration of
Andrew's latest book, "Someone Has to Be the Most Expensive, Why
Not Make It You."
Andrew's journey as an entrepreneur and business owner began at an
astonishingly young age. He boldly acquired his first business, a
dive shop, at just 17 years old, setting the stage for his
remarkable career. As a true entrepreneurial spirit, he readily
admits to making all the expected mistakes and surviving the
rollercoaster ride of small business. This early experience shaped
everything that followed.
Drawing from his vast experiences, Andrew authored "101 Ways to
Market Your Business," a book that marked the beginning of an
extraordinary 25-year journey. His key message resonates with many:
"I help people of substance to build businesses of substance." He
understands that navigating the uncertainties of small business
ownership can be challenging and, in his own words, "If you can't
deal with a lack of certainty, then maybe small business is not for
you." His empathy for fellow small business owners stems from
having weathered the ups and downs himself.
One critical issue that Andrew tackles in his book, despite its
focus on being the most expensive, is the concept of self-worth. He
acknowledges that this issue often manifests itself in the world of
business. While his book advocates for positioning oneself as the
most expensive, it's about understanding the sliding scale of value
and pricing. Andrew recognises that different strategies work for
different people, and he's here to guide individuals in finding the
approach that best aligns with their unique strengths.
Join Jenny Pearse and Andrew Griffiths in this enlightening episode
of Jenesis Gems and learn how to embrace change, find your unique
value, navigate the challenges of small business, and confront the
concept of self-worth in the world of entrepreneurship.
Andrew Griffiths specialises in future-proofing businesses across
virtually every industry and in every corner of the planet. With 13
bestselling books sold in 65 countries (and he has just released
his 14th book) and a client base that includes organisations such
as the European Union, CBS, Hewlett Packard, Hertz and Telstra, to
mention just a few of the 500 organisations he has worked with, he
is clearly sought after to provide advice and wisdom for the
smallest of businesses to the largest of organisations.
Andrew’s advice is a combination of street-smart wisdom, practical
concepts and productive triggers, derived from the hard-learned
lessons with his own trial and error, as well as years of close
observation and identification of the characteristics shared by
both the really successful and the really unsuccessful.