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Rick Khan podcast


Apr 23, 2022

Did you know that having clarity and understanding your customer is the most crucial part of writing copy that makes sales?

And that’s exactly why doing the research is the most important aspect of crafting powerful compelling copy. In fact…

You shouldn’t write a single word until you do this first.

But here’s the thing…

What and how should you research?

This is exactly what I reveal in this episode, giving you a proven processing 7 steps that help you create compelling copy that makes sales every time you write.

But that’s not all…

Because what Most beginners or even some advanced copywriters don’t realize…

Is that after you follow a process of researching, writing copy is all about structure!

That’s why in this episode I’m going to give away a BONUS that shows you how to structure your copy…

So you can get the reader to shift their beliefs as they read through each segment of your copy.