Jul 26, 2022
Today’s guest on Tourism Heads and their Tale’s is Brian Wright, Head of Marketing for Mammoth Lakes Tourism, California. We discuss why understanding the voice of the community is vital to marketing a destination and that we are all stewards of these special places we call home. We talk about key takeaways from the...
Jul 19, 2022
Esra in a couple of words, humanizes data. Her background includes Zartico, Virginia Tourism Corporation and Virginia Tech. Hear Esra’s insight on trends that the pandemic accelerated, dispelling the fear of data, transformational technology, what’s important for DMO’s to measure, community based marketing, the...
Jul 12, 2022
Nan Marchand Beauvois is a very well-known leader in travel and tourism circles. As a senior vice president at the US Travel Association for over 11 years, she always has her finger on the tourism pulse. Listen as we explore Educational Seminar for Tourism Organizations, commonly known as ESTO, US Travel...
Jul 11, 2022
Wendy Kheel is universally regarded as a research analyst guru in travel and tourism. Her experiences include LA Tourism, Universal Studios Hollywood, and Disney. Today she works with Tourism Economics market intelligence platform Symphony. We discuss Wendy’s personal points of view on what data DMOs should be...
Jul 11, 2022
John Percy is a well known leadership figure in the DMO world. He has been with Niagara Falls USA for 23 years. We talk with John about crisis management, agility during and post Covid, industry resilience, motor coach market trends, Destinations International, communications with key stakeholders, leadership, community...