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Jul 25, 2023

How can we differentiate what we do and what we offer to set ourselves apart from the crowd? You're sure to get inspiration from today's episode.


While living and working in London England with her family, Helen McArthur accepted a job in Canada. They packed up, moved, and Helen began applying her background in...

Jul 18, 2023

Want tips to help people easily remember your product or service?

James I Bond is going to tell us how to trigger the right side, emotional side of the brain to boost the performance of our ads, emails, social media posts, and one-on-one presentations….with the ultimate goal of achieving blockbuster sales.

James is...

Jul 11, 2023

It started as a simple question from her inquisitive child. Is there wine in wine gums?

Why not?

That night, a side hustle was born.

Pushed by the relentless enthusiasm from her kids, Teena Gudjonson got to work in her kitchen to, well, put the wine into wine gums.

Today, her Cellar Candy website features not only...

Jul 4, 2023

Interested in free publicity? Increased visibility? Building more credibility?

Today’s guest can help! Afterall, he holds the Guinness World Record in a publicity / public relations category.

In this episode with media expert Jess Todtfeld, you’ll discover,

  • How to write an email pitch letter to media that gets...