Jan 2, 2023
In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss their predictions for the future of the creator economy in 2023 and beyond. They predict that generative AI will become mainstream and widely adopted by creators, augmenting rather than replacing their work. TikTok and YouTube are expected to become more similar, with both platforms supporting longer videos in multiple formats and expanding their shoppable video capabilities. TikTok is predicted to be restricted in the US rather than banned, leading some creators to move to YouTube's "shorts" feed.
They also reference Colin and Samir’s predictions that 2023 will see a rise in creator education and mentorship, with more businesses providing insight into the creator career path and helping aspiring creators succeed. Finally, the podcast cites annual predictions from the Strategic News Service, which include the failure of the metaverse, a crypto crash, and the confirmation that AI is not as advanced as believed.
Don’t miss Jim’s Inside the Creator Economy newsletter on Linkedin, publishing Tuesday, where he curates the top predictions from the most insightful experts in the creator economy, Web3, and the metaverse.