Nov 18, 2022
This week on The Creator Feed - in honor of Black Friday and Cyber Monday - we talk about some of the shopping events and new features happening across social video platforms. TikTok brings their store to the US and Pinterest and YouTube have shopping events running live. We also explore what TikTok’s $2B revenue shortfall might mean to creators, and talk about YouTube’s new QA feature - which adds a much-needed dimension to live streams. And we learn what the FTX-fueled crypto meltdown might mean for creators (hint, a Web3 slowdown), and talk about the surprising lack of built-in support for royalties in the NFT market. Oh and we highlight a little “wiggle and jiggle” from JoJo Siwa as well!
LINKS
TikTok Shop
TikTok Shop: https://seller-us-accounts.tiktok.com/account/register?channel=US_portal
https://www.washingtontimes.com/news/2022/nov/12/tiktok-launches-app-shopping-directly-compete-amaz/
YouTube Live Shopping
YouTube Live Shopping: https://blog.youtube/news-and-events/holiday-shopping-from-youtube-to-you-2022/
YouTube testing Shorts Shopping: https://techcrunch.com/2022/11/15/youtube-shorts-testing-shopping-features-affiliate-marketing/
Pinterest Live Shopping
Pinterest TV Shopping: https://newsroom.pinterest.com/en/post/pinterest-tv-expands-to-canada-bringing-first-ever-live-north-american-holiday-shopping
TikTok Revenue Miss
Jim’s Article on the TikTok Revenue Issues: https://www.linkedin.com/posts/jlouderb_litrendingtopics-licreatoraccelerator-tiktok-activity-6998083069895200768-CfaZ?utm_source=share&utm_medium=member_desktop
TikTok Cuts Revenue: https://finance.yahoo.com/news/tiktok-takes-big-cut-global-134454100.html
The New Way Creators are Scored on TikTok: https://www.marketwatch.com/story/exclusive-how-tiktok-scrutinizes-and-scores-the-creators-on-its-shopping-platform-11668003397
YouTube QA Feature
https://www.youtube.com/watch?v=XdfdwqPgL3I
https://support.google.com/youtube/thread/188054535
FTX and NFT Woes
Fred Wilson: https://avc.com/2022/11/creator-royalties/
What the FTX Fiasco Means: https://tomtunguz.com/ftx-binance/
Nike Swoosh: https://www.complex.com/sneakers/nike-dot-swoosh-metaverse-nft
Jim’s article on the crypto melt-down: https://www.linkedin.com/posts/jlouderb_licreatoraccelerator-litrendingtopics-ftx-activity-6996498532509650944-1-E9
Videos!
JoJo Siwa: https://www.tiktok.com/@itsjojosiwa/video/7161547333870603563
The Metaverse Jim Wants: https://youtu.be/OmBoHxpKa_U