Nov 22, 2022
Sweat Equity
is chewing the cud with Krete's CEO Jake Rosenberg on the journey
of a serial entrepreneur, why a specific 41% off Black Friday
sale?, scaling a product business, going to an Ivy League like Penn
with knuckleheads all around a city like Philadelphia, challenges
and opportunities in the men’s beauty industry, skincare product
development, building supply chains, eCommerce digital marketing,
and bering a tinkerer while having a minimalistic approach.
Krete, men's 30 second skin serum, 🔗s:
About Jake Rosenberg
I would like to introduce you to the “Men’s 30-Second Skin
Guy” and entrepreneur; Jake
Rosenberg. After graduating from the University of
Pennsylvania with degrees in economics and math, Jake has been a
successful serial entrepreneur with ventures spanning software,
investments, and fashion. Jake suffered a ski accident in 2017,
leaving him with a scar on his face. At the time, he felt that
there wasn’t a solution for him because the products found were
either impractical, marketed to women, or didn’t address his
needs.
From there, he learned every aspect of an e-commerce skincare
business, product development, supply-chain management, and digital
marketing to build a brand with performance at the core and with a
simplistic design that would appeal to the modern man. Driven by
the principle that everything they make should take less than 30
seconds to use, Krete quickly became
profitable with only its flagship Hydrating Facial Serum.
It now continues to innovate for its community, launching new
products and integrating novel technologies into its male customer
experience.
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Sweat Equity 🔗s
Hosts’ Eric Readinger & Law Smith 🔗s
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