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This podcast is all about getting started and moving past the fears and blocks and whatever else is getting the F-- in our way!

Often times it's ourselves.

Totally normal!

Doing the things talked about in the podcast works best with a community, with support and with talking about where you're at, what you're going through and whatever else may come up. 

Go to the contact page and email me your First and Last name so I can invite you to our Facebook community of innovators and creatives who are having these discussions and for more support from me! Including LIVE conversations and Q&A days and bonus: ask me whatever about podcasting!

Can't wait to meet you! Love you!


Mar 22, 2022

If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more, then this conversation is for you. This week I have the expert of experts on sales, cpm’s, ad insertion and podcast monetization, Allyson Marino, Founder of podcast ad agency Lipstick & Vinyl and current Podcast Slate Lead at iHeartMedia to break it down for you.

Allyson’s bullet points of what you need to know:

  • Brands are looking for their customer in your audience
  • Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
  • How to calculate CPM's
  • Total impressions-per-30-days (total episodes downloaded for 30 days) is what advertisers look for
  • Dynamic Ad Insertion vs. Native Reads

Finding Allyson:

Twitter: @AllysonSS


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Connect with Barsi on Instagram: @thebarsi



Music Credit & Licensing:

Upbeat by Jon Luc Hefferman - Production Music

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