Ben Reinberg: I Own It: Imposter Syndrome, Goodwill Marketing and Being a Disruptor ft. Oliver Graf

Imposter Syndrome, Goodwill Marketing and Being a Disruptor ft. Oliver Graf

Nov 8, 2022

This episode of the I Own It podcast was a fun one as we dive3 into a great conversation with Oliver Graf, Co-Foundeer and President of Big Block Realty, Open escrow, Transaction Monster and well known speaker and real estate invesotr. He has an incredible story and offers an abundance of wealth.

We were able to dive into the history of Big Block, what they’re doing differently, and how they are using creative strategies to disrupt the industry. As one of the top, fastest-growing brokerages in the nation, it’s exciting to see where Oliver and his team are heading!

Causing Disruption

One of the many reasons why Big Block has been so successful is because of the way they run their business. Standing out wasn’t an option, it was something they knew they needed to do.

Their logo, branding colors, and commission structure are unlike anyone else in the business. They charge their agents a small flat fee each month, in turn allowing them to keep 100% of their commissions.

Big Block combines both a brick and mortar office building, with the most cutting-edge technology available. Their creative marketing has helped them to recruit agents, allowing them to franchise the business to locations outside of California.

One of the most proven ways to build wealth is by creating multiple streams of income. You don’t want to be stuck or reliant on transactions forever. Oliver is a big fan of “bolting on” services in order to provide better service for his clients. A few of the examples he suggested include:

Owning your own brokerage if you are a high-volume agent or investor.
Buy a moving truck and offer your services to clients who are buying or selling.
Partner with a solar company to collect referral fees for all of the clients whom you refer and eventually buy.
Start a title company. While it can be expensive to set up, it can pay off if you are high-volume.
If you are a brokerage, create a transaction coordinator position and offer the services to the agents you work with.
Start your own marketing business to not only serve your needs, but to also work with other agents and investors.
You could also start a photography business, offering your services to other agents and businesses in your area

If you get creative, there are many other services you can offer your clients as an agent or investor. They say, in order to grow your business, you need: more customers, you need to charge more per customer, or you need to turn your customers into repeat buyers, giving you money on more than one occasion.