Dec 14, 2022
In this episode of The Widest Net, I am pleased to be joined by Nancy Duarte. Nancy Duarte, known as the “the Storyteller of the Valley” is CEO of Duarte Inc. and author of six bestselling books. For over 30 years, Duarte Inc. has worked with the highest performing brands and executives in the world. The insights from these engagements get transformed into training everyone can learn from. As a persuasion expert, Nancy cracked the code for effectively incorporating story patterns into business communications who has been featured in Fortune, Time, Forbes, Fast Company, Wired, Wall Street Journal, and Ted Talks.
We dive into the thought process of deriving the content for Nancy’s beacons and discuss how her formula fits her various types of audiences. It's important to know your audience and what will resonate with them as well as your process in delivering your content to the marketplace whether through storytelling, like Nancy, or by many other avenues. I am sure you will find something that Resonates with you!
Remember we all need each other - life and work is better together.
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