May 17, 2023
“Productizing services is about controlling what's in it, what the pricing is, how the money moves - you own that system.” - John Warrillow
In this episode of The Widest Net Meet, Pam’s guest is John Warrillow, a celebrated entrepreneur, bestselling author, and podcast host who has dedicated his career to guiding business owners towards building valuable, sellable companies.
As the mind behind the Value Builder System, John has created a powerful sales and marketing software for advisors to support their clients in growing and protecting their businesses. His bestselling books, including "Built to Sell" and "The Automatic Customer," have been recognized by Fortune and Inc. Magazines and translated into multiple languages. John's firsthand experience in starting and exiting businesses gives him a unique perspective on the challenges and triumphs faced by entrepreneurs.
Here’s what you can expect from this episode:
- Identify how productizing services enhances business scalability and sellability
- Discover the power of hyper-niching to pinpoint a unified customer base.
- Learn techniques to transform unsellable service businesses into lucrative, attractive ones
- Discern how to build a service that mirrors a tangible product, elevating its appeal
- Master standardizing processes and outlining methodologies crucial for successful productized services
Remember we all need each other - life and work is better together.
Resources mentioned in this episode:
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