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The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.

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  2. 037: Secrets of a Powerful Licensing Business with Mike Michalowicz

037: Secrets of a Powerful Licensing Business with Mike Michalowicz

Nov 29, 2023

“I feel that my life's purpose is to eradicate entrepreneurial poverty. It's a calling.” ~ Mike Michalowicz

 

In this episode of The Widest Net Podcast meet Mike Michalowicz, a remarkable entrepreneur and the mastermind behind three multimillion-dollar companies. He is not just an author, but a game-changer in the world of business. Mike's bestselling books, such as Profit First, Clockwork, The Pumpkin Plan, and his latest masterpiece, All In, have revolutionized the way entrepreneurs approach their businesses. 

With a knack for simplifying complex concepts, Mike has the unique ability to make entrepreneurship accessible and profitable for everyone. His expertise has been recognized by prestigious publications like the Wall Street Journal, where he served as a small business columnist, and by major news networks like MSNBC, where he was a trusted business makeover expert. Mike's mission is simple: to eradicate entrepreneurial poverty and help small business owners achieve lasting success. Get ready to be inspired and empowered as Mike shares his invaluable insights on The Widest Net Podcast.

 

Here’s what you can expect from this episode: 

  • Gather ideas for leveraging IP from books and turning it into scalable IP through licensing and certification
  • Learn Mike’s criteria for identifying great partners
  • Get behind the scenes of Mike’s book writing system 
  • Learn another way to think about running a profitable business

Remember we all need each other - life and work is better together.

 

Resources mentioned in this episode: 

 

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