May 16, 2023
When you’re working in a family business and you want more money but there isn’t more to go around, what do you do? You start a side hustle of course!
That’s what pushed today’s guests Jennifer Cornelius and David Swojanovski to launch Rubble Road Soapstone Carving Kits.
They’ve gone from selling 30 of these soapstone pieces a month, to selling thousands per month. Where once the saw that cuts the silhouette pieces ran just 4 hours a week, now it needs to run at least 12 hours a day.
Is developing a business teaching students and adults soapstone carving using these kits something you’d be interested in doing as a side hustle? Then you’ll want to reach out to Jennifer and David.
But first, for inspiration in whatever your current or future side hustle might be, check out today's episode.
What You’ll Hear:
05:20 Want more money? You’ll need to figure out a side hustle.
06:20 Being encouraged to teach carving in the schools
07:08 What the lesson looks like
08:50 Expanded from 6 shapes to offering 26 shapes in 3 different sizes
09:15 The overwhelming response at trade shows made them realize they were on to something
11:31 Statue of David: How did Michelangelo know he was in there?
13:20 Why all their stone comes from Brazil
14:38 Listening to customers has shapes their product line
15:48 Teacher’s conventions gave Rubble Road great exposure
16:20 Piggybacking her sister’s tradeshow proved lucrative for them, but not so much for her sister!
17:25 Go to where your ideal client is
17:50 40% of revenues come from other companies using their kits to teach in schools
18:53 Profit margins on kits
20:10 Potluck carving nights!
21:21 Teaching carving remotely
22:20 Remote teaching has given remote schools access to this program
26:02 Another income source: the “traveling jewelry classroom”
27:40 The biggest challenge in growing Rubble Road
30:13 Next steps for the business
32:38 Jennifer & David’s best tip
35:06 The value asking questions
35:10 Being open to learning something from everyone you meet
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