Mar 7, 2024
In the latest Real Estate Unscripted Podcast, host Marjorie Adam and guest Ally Carty from ActiveComply, a company who helps Organizations compliantly reach prospective homebuyers. They delve into the essentials of boosting your digital presence for realtors and lenders. The duo emphasizes the power of authentic, relatable content on social media, stressing consistency and providing practical advice for engaging and approachable content creation. They tackle the challenges of adapting to the evolving digital landscape, highlighting the need for real estate professionals to bridge the gap between industry jargon and accessible language, especially for Gen Z and first-time homebuyers.
The podcast also explores the personal and emotional aspects of the real estate industry, emphasizing the significance of sentimental connections in building lasting relationships with clients. Marjorie and Ally underscore the shift towards digital platforms for networking and customer engagement, urging professionals to embrace this transformation for competitiveness.
In conclusion, the podcast delivers concise insights into the evolving real estate marketing landscape, emphasizing the importance of leveraging social media and digital presence to connect with a younger demographic. The key takeaways include the crucial elements of authenticity, relatability, and emotional appeal for success in the digital era of real estate.