Mar 27, 2023
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client.
They start off by explaining that advertising based on product ultimately leads to competing on price, which is...
Mar 20, 2023
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales.
They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting...
Mar 13, 2023
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of mapping out the client journey.
They discuss how understanding the critical nature of the client journey, and knowing how important the beginning of the journey is, can help create a positive experience for...
Mar 6, 2023
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of leading with your why in order to make a difference in the world and in your business.
They explore the importance of discovering the purpose behind your business and delivering on it, as well as knowing...
Feb 27, 2023
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the effect of print competitions and how winning awards have been considered as a significant measure of success.
These accomplishments can boost your reputation and potentially attract more clients, however relying on...