Apr 21, 2024
Client avatars are like idealised portraits of our perfect customers, representing who they are and what they value. They guide our efforts to provide top-notch service tailored to their needs.
However, sometimes, despite our best efforts, there are clients who prove difficult to engage with—they seem disinterested...
Apr 14, 2024
In the world of photography, the importance of session fees and the stigma surrounding deposits are topics that come up all too often.
A client is putting their trust in you when they pay, making how you handle session fees crucial when dealing with both new and existing clients.
However, some clients choose to...
Apr 7, 2024
In the world of photography, the concept of 'luxury' often takes centre stage, with many photographers branding themselves as providers of premium services complete with lavish extras.
However, this approach doesn't always yield a bustling client base.
Instead, by prioritising the delivery of high-quality results,...
Apr 1, 2024
Are you finding it difficult to truly understand your photography clients and keep them engaged?
Asking the right questions is key to discovering what matters most to them and making an emotional connection.
Small acts of empathy like active listening and focusing on their goals, rather than just the technical...
Mar 25, 2024
Tired of relying on Google to bring in leads and waiting by the phone hoping it will ring?
With proactive marketing through Facebook ads, you can generate your own quality leads and have meaningful conversations with potential clients.
When you understand what your audience truly wants and focus on their needs and...