Jun 30, 2022
Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.
Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters like Jim Rutz and Parris Lampropoulus and becoming the first female copywriter to get a Boardroom control.
Kim writes winning copy for leading companies such as Soundview, Bottom Line (Boardroom), Green Valley Natural Solutions, National Geographic, and many others both in the United States and from England to Germany to Singapore.
She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing-savvy” advantage.
When you sign up for Kim’s wildly popular emails and become one of her Copy Insiders, you’ll get her incredibly valuable, five-in-one “Ultimate A-List Copywriter’s Promo Checklist”.
Simply go to www.kimschwalm.com to find out more and check out Kim’s training programs. As a Traffic Handler listener, you can use the exclusive coupon code SAVE200TH to save $200 on her Research Beast, Copywriting Velocity, or Million-Dollar Controls trainings.
You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.
For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97
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Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.
Podcast music by Dan Lebowitz.
https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w
Post production by Melinda Fries.
Production Consultant Laurie Carnes.