Gabriella Mirabelli interviews Stas Tushinskiy about ads that “talk back” and giving consumers the opportunity to use their voice to provide feedback.
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A discussion with Allen Adamson, the author of Shift Ahead, about how companies stay relevant in our rapidly changing world.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are redefining pop culture.
A discussion with Eric Strafel, the author of The Frontline CEO, about how to lead an organization that is able to innovate, win customers and boost profits.
Gabriella Mirabelli interviews profs Gijsbrechts and Dekimpe about if (and when) online display advertising works for CPG brands.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are seeking and finding the things that they want to know.
Gabriella Mirabelli interviews Pascal Lannoo about generating value for (and from) consumers.
Gabriella Mirabelli interviews Prof Clark Johnson about the impact of constituency building.
Gabriella Mirabelli interviews Kimberly Crumm about innovation.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about what is driving the ‘great resignation’ and what young employees want from their employers.
Gabriella Mirabelli interviews Matthew Belloni about Puck News and influencer journalists.
Gabriella Mirabelli interviews Dr. Dino Levy about how neuroscience and machine learning can be combined with traditional research tools to improve our ability to predict consumer preferences.
Gabriella Mirabelli interviews Thinknum CEO Justin Zhen about the power and use cases of alternative data.
Gabriella Mirabelli interviews DistroTV CEO Navdeep Saini about his business and the future of streaming entertainment.
Gabriella Mirabelli interviews Ypulse's VP of content about how GenZ and Millennial consumers are currently feeling about in-person events and experiences.
Gabriella Mirabelli interviews Kinema CEO Christie Marchese about how her business eliminates cinema deserts.
Gabriella Mirabelli interviews Dr. Miriam Guenther about why customer satisfaction improvement efforts can yield variable financial effects.
Gabriella Mirabelli interviews Andrea Kayne about her book, Kicking Ass in a Corset, and how Jane Austen’s characters provide the principles necessary for living and leading from the inside out.
Gabriella Mirabelli interviews Ypulse's VP of content about young consumers’ favorite social platforms and the role digital communities are playing in these platforms’ evolution and growth.
Gabriella Mirabelli interviews Christopher Ernst about how entrepreneurs should select and effectively team with lawyers.
Gabriella Mirabelli interviews Dr. Babin about the efficacy of brand placements in entertainment.
Gabriella Mirabelli interviews Wil Shelton about his book, The Silent Agreement, how boxing provides an instructive metaphor for the challenges that black executives face and some of the concrete actions black executives and their allies can take to combat the day-to-day racism found in corporate America.
Digital, diverse and disrupted, Gen Z has spent their formative years being shaped by multiple once-in-a-lifetime global events. As a result, they’re not just a younger version of the millennial cohort.
Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about Gen Z is relating to the world and what it all means for brands looking to connect with this generation.
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Self-publishing e-books has entered the mainstream and continued to grow. This democratization of access to publication allows more diverse perspectives to be shared. It also means that the sheer volume of available book content has grown considerably and getting a book discovered by a reader has become that much more challenging.
Peter McCarthy, director of consumer insights at Ingram Content Group, discusses the mechanics behind sales success – and how authors and publishers should be thinking about their book marketing.
A discussion with Mario Moussa, one of the authors of The Culture Puzzle, about what drives culture and how these drivers can be harnessed to generate organizational success.