In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials.
Some highlights that were discussed:
- Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu.
- When forced to pick between streaming services and social media, 54% of young consumers choose streaming services.
- Social platforms are critical to content discovery, with 63% of young consumers saying that seeing show clips on their “for you” page or in their social feed, makes them want to watch shows.
- The long and the short of it is … that young consumer preferences are evenly split between short-form and long-form video content .
- Smartphones are the favored devices for young consumers to watch content - underscoring the importance of optimizing user experiences for mobile devices.