Episode 98: How iQ CU built a world-class sales culture

Mar 23, 2022

Culture. It’s a word we throw around a lot but creating precisely the kind that cultivates ALL the good stuff at your CU? That’s not an easy task. 

Luckily, we got to sit down with an expert on the subject. Ali Migaki, Chief Retail Officer at iQ Credit Union helped to build a world-class sales culture there. And she shares top tips—this week on CRMNEXT’s Banking on Experience. 

Topics we covered include:

• Sales Culture at your CU: a taboo topic? 
• Biggest mistakes made in developing a culture 
• iQ CU’s Reward System (and why it rocks)
• Some of Ali’s success stories 
• First Steps: where to start in creating the culture you want
• And more 

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