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SERP's Up SEO Podcast

Mar 29, 2023

What skillsets make the perfect SEO team? Hard skills, soft skills, communication skills, etc.? What should you consider when making new SEO hires to build a solid SEO team for yourself?

Hosts Crystal Carter and Mordy Oberstein discuss what they look for when putting together the perfect SEO team. Plus, a very special...

Mar 22, 2023

Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted.

Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. 

Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein...

Mar 15, 2023

Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization?

Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws of Animalz to discuss AI writers, SEO, and content creation. Join them as they dive into the...

Mar 8, 2023

Are you an SEO with clients? Want to reduce churn and improve retention?

On this episode of the SERP’s Up SEO podcast hosts Crystal Carter and Mordy Oberstein share how you can do both successfully. Join them and their guests as they talk about building trust through communication, the importance of listening,...

Mar 1, 2023

Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary. 

How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized?...