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SERP's Up SEO Podcast

Feb 1, 2023

Are search engines as relevant today as they once were?

People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade?

Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant. 

Janet Machuka takes our guest slot this week to talk about how social media and search engines can work hand-in-hand for organic success. 

It’s episode 23 of the SERP’s Up SEO Podcast, all about the relevancy of search engines in a social media-centered world. 

Key Segments: 

[00:01:47] What's On This Episode of SERP's Up? 

[00:03:17] Focus Topic of the Week: Search Engines

[00:18:18] Focus Topic Guest: Janet Machuka

[00:22:37] So Many Search Engines

[00:29:26] Snappy News

[00:32:36] Follow of the Week: Lidia Infante

Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein: 

Janet Machucuke:

Lidia Infante: 


Wix SEO Learning Hub: 

Understanding Google SERP Features: 


Yandex ‘leak’ reveals 1,922 search ranking factors: 

Alex Buraks Twitter Thread on Yandex Ranking Factors: