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SERP's Up SEO Podcast

Feb 22, 2023

Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and SEO strategy. 

Daniel Cheung also joins the show to share his passion for search-related insights by exploring the potential value of head terms and their poor conversion performance.

It’s everything about short tail keywords on this episode of the SERP’s Up SEO podcast. 

Key Segments: 

[00:02:15] What's On This Episode of SERP's Up? 

[00:03:43] Focus Topic of the Week: Head Terms

[00:15:18] Focus Topic Guest: Daniel K. Cheung

[00:21:34] So Many Search Engines

[00:26:36] Snappy News

[00:31:22] Follow of the Week: Suganthan Mohanadasan

Hosts, Guests, & Featured People:

Crystal Carter: 

Mordy Oberstein: 

Daniel K. Cheung: 

Dr. Pete Meyers: 

Suganthan Mohanadasan:


Wix SEO Learning Hub: 

Daniel K Cheung SEO Consulting: 

Featured Snippets Drop to Historic Lows: 

Keyword Insights: 


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