Nov 24, 2021
Reproduced from a conversation originally recorded in February of 2021
In Canada, small business is big business. Marketing from business to small business (B2SB ®) requires a different strategy, Miki Velemirovich maintains. As President of B2SB (business to small business) specialist agency Cargo, Miki joins John...
Nov 17, 2021
It's one thing to talk about authenticity, transparency and the need to be aligned with your customers. It's a total other thing to say how we're going to actually put this into action. It’s about the conversation with internal stakeholders. It's a conviction to make this part of your long term planning. And it's a...
Nov 10, 2021
Reproduced from a conversation originally recorded in May of 2020
If your brand isn’t everywhere, how will it connect? According to Mitch Joel, connection is what everyone is looking for – and we need to make our connections count. The Founder of Six Pixels Group, a bestselling author, podcaster, and former chair of...
Nov 3, 2021
Hello and welcome back to CMA Connect. In this episode, Erin Elofson, who heads up Pinterest’s Canada and APAC region, joins John Wiltshire to discuss Pinterest’s raison d'êtreand how positivity is built into the platform. Erin shares the difference between social media and personal media, and how brands can...