Dec 22, 2021
In part two of this episode arc on data-driven marketing, guest host Jeff Greenspoon - President of Global Solutions, CEO of Canada for Dentsu International and a member of the Board of Directors here at the Canadian Marketing Association is joined by Charlie Grinnell - CEO, Right Metric.
If you haven’t heard the...
Dec 15, 2021
We have our first guest host at the CMA Connect podcast!
Jeff Greenspoon is President of Global Solutions, CEO of Canada for Dentsu International and a member of the Board of Directors here at the Canadian Marketing Association.
In part one of this short episode arc on data-driven marketing, he’s joined by guest...
Dec 8, 2021
Usually the ‘bane of the marketers’ existence, procurement plays a key role in a pandemic environment, particularly in facilitating a healthy agency-client relationship. In this episode, John Wiltshire speaks to Patricia McGregor, Managing Director of Firm Decisions - the largest global specialist in marketing...
Dec 1, 2021
Most Canadians are familiar with the Tim Hortons brand. It’s been around since 1964, and quite consistent with what it stands for. Tim’s is about Canadian communities; their restaurants are local meeting hubs. Since the pandemic, that has evolved to people accessing the brand differently - more drive-thru, and...