Sep 25, 2023
Join Krista for a SOLO episode as she pulls back the curtain on the BS in the online coaching space.
An IG Reel that said you can “make $12K in passive sales while at the spa with your girlfriends” was the impetus for this episode, but there’s so much more where that came from. Online gurus are marketing get rich...
Sep 18, 2023
Storytelling is getting a lot of buzz these days, and for good reason. Telling stories connects us as human beings, and helps the listener actually imagine themself inside the story.
When selling, stories are king (or queen!). BUT - not all stories are created equal. In this episode, we are diving into 6 storytelling...
Sep 11, 2023
“But how do I figure out what makes my business
different from those of other people who are doing the same
It was a great question we got at the end of our latest workshop, and we devoted this entire episode to answering it! Understanding what makes you different (which is BETTER than better) is...
Sep 4, 2023
When we sell, we focus so heavily on the benefits that
our product or service will bring to the lives of others. But
what if we told you that by painting the dream, you’re missing out
on the real thing that moves customers to action?
Behavioral economics tells us that loss aversion theory, aka the desire to hold on...