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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: April, 2023
Apr 24, 2023

This week on the podcast I am joined by Kim Weeks. Kim has an unshakable belief in the modern necessity of high-quality mindfulness professions and industries. As a yoga teacher of more than 20 years, she's an E-RYT 500 and has taught more than 10,000 people and trained hundreds of teachers. She has devoted the last several years to centering the growing body of work on the scientific research on yoga for teachers, students, and the public. She's also the host of the new podcast Practicing Well, which aims to help you be your best self! In this episode, Kim shares how she came to yoga from a busy corporate job, what it was like owning a yoga studio for 12 years, what it was like shifting to running an online yoga business and a podcast, and much more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Kim become a yoga teacher from a busy corporate job
  • Owning a yoga studio for over a decade
  • The top business lessons that Kim has learned over the years
  • Shifting to an online business and running a podcast
  • Helping you be your best self

Guest links:

Website: https://weekswell.com/

Kim’s Podcast: https://weekswell.com/podcast

Apr 17, 2023

This week on the podcast I am joined by Ashley Hagen. Ashley is an online yoga teacher and business coach who helps other yoga teachers transform into confident online entrepreneurs. She went from teaching 15+ yoga classes per week and owning a local studio to running a thriving yoga business 100% online. With a background in marketing & graphic design, she's learned to combine her skills in technology with her passion of yoga to help yoga teachers navigate the world of online yoga teaching and business building. In this episode, Ashley shares how she created her online business and how she first started making revenue online, how she shifted and found a niche that she loves, as well as some of her top tips for getting started with teaching online, creating a successful YouTube channel, creating courses and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Ashley’s yoga journey and what inspired her to become a yoga teacher
  • Teaching yoga online before the pandemic
  • How Ashley’s online business is framed and structured, and where she brings revenue in from
  • Advice to those to want to grow their brand or business in an online environment
  • Deciding what topics to do online courses on
  • Growing a yoga audience on YouTube and how to be more strategic about it
  • Giving out knowledge for free vs having a paid offering or revenue stream

Guest links:

Website: https://ashleyrosehagen.com/

YouTube: https://www.youtube.com/@AshleyHagen

Apr 10, 2023

We're kicking off the new season of M.B.Om with an interview with Kaisa Keranen. Kaisa is a personal trainer, fitness educator and social media influencer known for her fun and innovative ways to get people moving. As owner of KaisaFit, she has developed her own method of movement which she shares daily with her clients and social media followers world wide. She lives and teaches by the motto that health is a feeling not a look and believes whole-heartedly in her mission to get people around the world up and moving! In this episode of the podcast, Kaisa shares how she started KaisaFit on Instagram, what it's been like to grow an online fitness brand and launch her new brand Just Move, navigating being a social media influencer, business lessons she's learned through her career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Kaisa’s background and how she got into fitness and personal training
  • How Kaisa started her business and using social media to grow her own brand
  • Some of the key ways Kaisa was able to grow and maintain her following on social media
  • The different aspects of a successful fitness business
  • Difficulties with selling your product to your audience
  • Building a fitness program that allows people to start without any equipment
  • Business lessons that Kaisa has learned throughout her career thus far

Guest links:

Instagram: https://www.instagram.com/kaisafit

Start Moving: https://startmoving.com/

Just Move: https://justmove.com/mbom/

Kaisa’s Podcast: https://podcast.kaisafit.com/

Apr 3, 2023

The new season of M.B.Om is here! It’s been 4.5 months since I released a new episode of the podcast so I wanted to kick things off by sharing what I’ve been up to behind the scenes as well as give you a little bit of an update about what to expect for the new season of the podcast! In this episode, I share what I've been up to in my life and business over the last 4.5 months, as well as give you a little teaser for what to expect from the new episode of M.B.Om. It's safe to say that I'm stoked!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Spending January in Panama and Columbia
  • Returning from 6 weeks of travel
  • Changes with clients over the last few months
  • Other key changes in my life since last season
  • What to expect during this upcoming season of the podcast
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