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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: Category: podcast
Mar 6, 2023

This week on the podcast I am thrilled to be joined by Kari Russell. Kari is an energetic business coach that uses human design, emotional intelligence and mindset to help her clients align with their purposes and their businesses.

In this episode, Kari and I dive into human design, including what it is, what the different human design types are, what they mean and how to use them in your business to become more aligned with the work that you are doing.

Enjoy!

*This episode originally aired November 2020

Feb 27, 2023

This week on the podcast I am joined by Leslie Lyons! Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs.

With a background in corporate sales, youth ministry, and as a leader for studio owners throughout the US, Leslie has spent her life pouring into women emotionally and spiritually.

Through the work that Leslie does, she uses the Enneagram tool to help people learn to lead & sell with their heads and their hearts. In this week's episode, we are diving into how to use your Enneagram to understand your personality and use it to your advantage in your business.

Enjoy!

*This episode originally aired in March 2021

Feb 20, 2023

This week on the podcast I am re-joined by Renee Clair from The Productive Wellnesspreneur. Renee is a fellow yoga teacher and an expert on time management and productivity. In this episode, Renee takes us through her top tips for time management and productivity to help you stay focused and on track in your business! Her method has a focus on self-care and making time for you outside of your business, which is one of the reasons I love working with her. If you've been craving a reset with your schedule, time management and productivity in your yoga business, this episode is for you!

Enjoy!

*This episode originally aired in June 2021

Feb 13, 2023

This week on the podcast I am joined by Danait Berhe!

Danait is a brand and marketing strategist and the founder of The Asmara Agency. In this episode, Danait shares how she got started with branding, she breaks down what branding is vs. what we think it is, and she shares why your copy and messaging are so important!

Danait has so much goodness to share when it comes to elevating your yoga business and brand, so I hope that you enjoy this episode.

*This episode originally aired in the spring of 2021

Feb 6, 2023

This week on the podcast I am joined by Nancy Gerstein. Nancy is a yoga and meditation teacher, author, and the founder of Motivational Yoga, a practice that helps empower and clarify one’s life decisions, goals, and results.

Her classes feed body and mind, encouraging students to make conscious choices about how they direct thoughts, energy, and focus to live the best life they can.

In this episode, Nancy and I dive into discussing how to plan and promote a workshop both in-person and online. Nancy shares her top tips for deciding your workshop idea, planning for your workshop, marketing your workshop, and then executing and delivering.

Enjoy!

*This episode originally aired in June 2021

Jan 30, 2023

This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story!

Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today!

Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more.

Enjoy!

*This episode originally aired in July 2021

Jan 23, 2023

This week on the podcast I am joined by Angela Sealy. Angela is a fellow yoga teacher, web designer, brand strategist and the founder of Good Karma Works!

In this episode of the show, Angela shares how she went from teaching yoga to supporting yoga teachers and wellness entrepreneurs with their websites and businesses, what yoga teachers need to know about web design and branding, her top tips for DIYing your website and business, and how to know when to hire help and who to hire.

Enjoy!

*This episode originally aired in August 2021

Jan 16, 2023

This week on the podcast, I am joined by Nate Guadagni. Nate is the founder of Bo Yoga®, an accessible blend of gentle yoga, qi gong (Chee Gong) and meditation. He is the inventor of the new Balance Bar prop; a flexible, padded lightweight staff which helps with balance, alignment and mobility making yoga safer and more approachable.

Nate Guadagni has taught yoga, qi gong and meditation full time for over thirteen years and has managed six successful wellness centers in three major US cities. On top of that, Nate is a business badass, and on this episode we talk about the importance of having an email list and how to grow your email subscribers to 1,000 or more engaged people!

 On this episode, we talk about how to identify your target market, how to determine your irresistible gift for your audience, how to get people to sign up for your email list, creating great automated emails, how to choose an email software, and how to nurture your email list once people are on it. Nate shares how to decide how often to send email campaigns, what to include in your email newsletters, and much more.
 
This episode is jam packed with information so make sure you have a pen and paper ready to take some notes!

Enjoy!

*This episode originally aired in April 2018

Jan 9, 2023

This week on the podcast, I am joined by Kristie Nichol. Kristie is a 500-hour RYT and a registered CPA based in Canmore, Alberta. In this week's episode of the show, Kristie talks about how to get prepared for this year's tax season, as well as some of her top tips for getting organized and staying on top of your financials to help make tax season less of a burden. She also shares the importance of having a relationship with your finances and how working with an accountant, a bookkeeper, or using software can help you with this. 

Enjoy! 

In this episode:

  • Transitioning from corporate finance to yoga instructing
  • Exercising a gift for accounting in the world of yoga
  • 2022 tax planning tips
  • Keeping track of deductibles and receipts
  • Using tax tech tools to automate your tax prep
  • The benefits of choosing to pay attention to how money works in your business
  • Keeping your business and personal accounts separate

Guest Links:

Website: knicholcpa.com

Instagram: https://www.instagram.com/shiftclarity/

Mentioned Links:

https://www.hubdoc.com

https://www.xero.com/us/

*This episode originally aired in January 2022

Dec 6, 2021

This week on the podcast I am joined by Annie Schuessler. Annie is a business coach and the founder of Rebel Therapist. In this episode, Annie shares how 1-on-1 and group programs can be great ways for yoga teachers to diversify their income and how to create programs that are successful! There is nothing more challenging than pouring your heart and soul into a program that you are super excited about and then seeing it flop, so she shares her top tips for creating a program that will succeed, how to get over perfectionism mentality when it comes to creating programs, and much more. Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.



Nov 29, 2021

This week on the podcast I am joined by Steff Gallante. Steff is a mental health and trauma-informed yoga teacher, mindfulness & meditation coach, and Ayurveda wellness guide. She teaches weekly yoga, meditation, and Zumba classes and she uses all of these practices to improve daily wellness and promote long-lasting well-being for herself and her clients.

In this week's episode of the podcast, we are talking about Steff's journey with yoga and how she weaved yoga in with her passion for fitness and Ayurveda to create a business with diverse offerings that come together to serve the purpose of helping people feel better in their bodies. Steff shares what it was like starting her online business just months before the pandemic started, as well as what she's learned through her business journey!

Enjoy!


This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Nov 22, 2021

This week on the podcast I am joined by Lily Allen-Duenas. Lily is an international yoga teacher, meditation guide, and holistic health and wellness coach. Lily is also the founder of the Wild Yoga Tribe and is the host of the Wild Yoga Tribe podcast, and she also works with individuals to help them with their marketing, graphic design, and branding.

In this episode of the podcast, Lily shares her journey as a yoga teacher and how she had built a business teaching across the globe. When the pandemic hit, Lily was forced to slow down and stay put, which allowed her to focus on other areas of her business, including supporting her clients with their businesses.

One aspect of this is social media, and Lily and I discuss the importance of social media, how to use social media effectively in your yoga business, as well as some of her top tips for social media, batching, Reels, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Nov 15, 2021

This week on the podcast I am joined by Stephanie Fowler. Stephanie is a yoga teacher who works with middle-aged women to help them feel good in their bodies and minds. In this episode of the podcast, Stephanie shares her journey going from high school teacher to yoga teacher, and how she prepared to retire from one career and move into another. She also shares the process of creating her business, discovering her niche and how she's found a niche that she loves, as well as what she's learned through her journey! Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Nov 8, 2021

This week on the podcast I am joined by Joanna Sapir. Joanna works with wellness entrepreneurs to help them with their sales processes, streamlining their systems, and setting up businesses that really work for them, their schedules and their goals. In this episode of the podcast, Joanna shares her top tips for improving your sales process so that you can start getting long-term clients that you love working with! Joanna shares how to use free consultations effectively in your business, as well as some of the biggest mistakes that yoga teachers make in their sales processes, and much more. Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Nov 1, 2021

This week on the podcast, I am joined by Juzbi Walia. Juzbi is a yoga teacher from India who recently moved from Abu Dhabi to Ontario, Canada. During the pandemic she went through a big career change, leaving her corporate career to start her yoga business.

Juzbi shares how starting a yoga business during a global pandemic has gone for her, especially with a big move in the middle. We also discuss burnout and how yoga teachers can cope with their own burnout, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Oct 25, 2021
This week on the podcast, I am joined by Bruce Mackay. Bruce is a meditation and yoga teacher, the founder of The Yoga Shop, as well as the co-founder of Yoga Alliance Professionals.
 
In this episode, Bruce shares how he got into yoga, what inspired him to become a yoga teacher, and his career as a yoga teacher over the last 30 years. Bruce also shares what inspired the creation of Yoga Alliance Professionals and how they are helping to set higher standards in the yoga industry. We also discuss some of the most important ways that yoga teachers thrive in their careers, and much more.
 
Enjoy!

 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Oct 18, 2021

This week on the podcast, I am joined by Alex Haley. Alex is the co-founder of OfferingTree, as well as a mindfulness and meditation teacher.

In this episode, Alex shares his journey with yoga and meditation, and what inspired the idea and creation of OfferingTree. We also talk about what trends he's seen that have been working well for yoga teachers and studio owners over the past year, including the importance of community and how we as yoga teachers get to influence our communities in a big way, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Oct 11, 2021

This week on the podcast I am joined by Jivana Heyman. Jivana is a E-RYT 500 yoga teacher and the founder and director of the Accessible Yoga Association. He's also the co-founder of the Accessible Yoga Training School and the author of Accessible Yoga: Poses and Practices for Every Body, as well as his forthcoming book Yoga Revolution: Building a Practice of Courage & Compassion.

In this episode of the show, Jivana shares his yoga story, what drew him to creating accessible yoga classes and ultimately creating the Accessible Yoga Association. We discuss what accessible yoga is and how teachers and studios can run classes that are accessible to more people. Finally, we discuss his books, including his upcoming book that will be released in November 2021!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Oct 4, 2021

This week on the podcast, I am joined by Alicia "ACE" Easter. Alicia is a yoga and meditation instructor, brand ambassador, and master Reiki practitioner on a mission to empower others by helping them work through emotions physically.

As owner and founder of ACE Enterprises, LLC, she created the I AM FREE workshops—featuring yoga, meditation, and intention setting—and has held them throughout California. In summer 2020, she launched the I AM candle collection, pairing some of her favorite scents with her daily affirmations.

In this episode, we'll be discussing Alicia's yoga story, what inspired her to create her business and how she balances all of her offerings and being a multi-passionate business owner, all while leading with love and joy!

Enjoy!

Sep 27, 2021
Running a Yoga Studio, Trainings & Language Immersion Programs in Colombia with Andrew Singer
 
This week on the podcast, I am joined by Andrew Singer. Andrew is a yoga teacher based in Medellin, Colombia. He is the owner of Flying Tree Yoga and Yoga Internships Colombia.
 
In this episode, we talk about Andrew's teaching journey and how he ended up owning a yoga studio in Medellin. He shares how he created a unique studio that offers classes in both English and Spanish, teacher training in both languages, Spanish language immersion programs for teachers, as well an internship program.
 
Andrew talks about how the studio was operating before the pandemic, how they pivoted during the pandemic, and how things are going now, as well as what he's learned through running a yoga business in another country.
 
Enjoy!
 
This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
 
Andrew & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Andrew, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
Sep 20, 2021

This week on the podcast we are talking about how to scale your yoga business with on-demand video!

Over the last 18 months, I've personally seen how using video-on-demand can help both yoga teachers and studio owners scale their businesses and that's why I'm so excited to be talking about this. In this episode, I share what video-on-demand is, how it can benefit your yoga business, what to include in a video-on-demand library, how to price it and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Sep 13, 2021

This week on the podcast, I am joined by Asa from Be Queerful. Asa strives for a world without shame and gives online yoga to people of any gender, sexuality, colour and size at Europe's first LGBTQ+ yoga business Be Queerful. Having lived and studied in The Netherlands, the UK, Japan, Belgium and even the city of Boston, while teaching yoga in English, Dutch and Japanese at 10+ studios, Asa uses these experiences to educate and inspire others to be curious, cheerful and confident.

In this episode, Asa and I discuss the importance of creating inclusive and diverse yoga spaces, and how we get started doing that. Asa gives some great tips and pieces of advice for how to truly be an ally in your yoga space and create a space where anyone feels welcome.

Enjoy!

 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.


Asa & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Asa, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit:
https://www.patreon.com/mbomyoga

Sep 6, 2021

In this week's episode, I am joined by Ariadne Vickers-Davis. Ariadne is a full-time yoga teacher based out of LA!

When the pandemic hit, Ariadne lost most of her yoga classes and was forced to pivot online. Not only did she start teaching virtual classes, but she also created an online membership and on-demand videos. In this episode, Ariadne shares what it was like to pivot, how she's been able to build up a following online, and what she's learned by taking her yoga business online.

Enjoy!

Aug 30, 2021

This week on the podcast I am joined by Angela Sealy. Angela is a fellow yoga teacher, web designer, brand strategist and the founder of Good Karma Works!

In this episode of the show, Angela shares how she went from teaching yoga to supporting yoga teachers and wellness entrepreneurs with their websites and businesses, what yoga teachers need to know about web design and branding, her top tips for DIYing your website and business, and how to know when to hire help and who to hire.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.


Angela & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Angela, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit:
https://www.patreon.com/mbomyoga

Aug 23, 2021

This week on the podcast I am joined by Josh Allen. Josh is a yoga teacher who travels the world teaching, and the founder of Align 432 Yoga!

In this episode, Josh shares how he got started with traveling and working online and how he was able to fit yoga into that. He shares the teaching opportunities that he's had around the world, what led him to being in Turkey, how he has built up his online business, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

Josh & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Josh, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

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