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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: Page 15
Jan 16, 2017

Have you stepped into the studio and thought to yourself "I can't do this", "I'm a fake", "I have no idea what I'm doing", or some version of that?

That's imposter syndrome, and almost all of us have had it at some point.

Wikipedia defines imposter syndrome as "the persistent fear of being exposed as a fraud". It's when we talk about something that we don't feel like an expert in, or when other people believe that we are something that we don't feel like we are.

It's that moment when we teach our first yoga class and our students think that we are better or more experienced than we are.

I don't believe that imposter syndrome is helpful for us to become better yoga teachers though. I believe we should do everything in our power to eliminate imposter syndrome from our lives.

On this episode, I share 7 tips to overcoming imposter syndrome, including:

  • Acknowledging where you are at in your career with yourself and your students (ie. tell your students if your new + nervous)
  • Giving yourself credit for your success
  • Trusting yourself
  • Eliminating comparison from your life
  • Accepting yourself
  • Admitting when you aren't an expert or you don't have the answer
  • Fake it until you make it

If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the monthly newsletter and receive your free ebook!

Jan 9, 2017

Randelle Lusk is a Calgary-based yoga teacher, a yoga studio owner, and a lululemon ambassador. After getting her yoga teacher training, Randelle knew that she wanted to bring yoga to her hometown of Fort St. John, BC. She was turned down for a loan to start her yoga studio, so she looked to her community, her friends, and other like-minded entrepreneurs to find a way to start her yoga studio.

Years later, Randelle still owns the yoga studio in Fort St. John although she’s based out of Calgary. Since starting a yoga studio, Randelle has taught at various studios in Calgary, and worked her way towards becoming a lululemon ambassador for the 4th Street lululemon store in downtown Calgary. Randelle also runs workshops, retreats, teacher trainings, and is beginning to teach at festivals.

On this episode, Randelle shares the business lessons she’s learned through owning a yoga studio, being a career yoga teacher, and running workshops, retreats and trainings. Randelle doesn’t describe herself as an expert on the business side of yoga, yet she has been immensely successful in her career. At the root of it all, Randelle has followed her gut and found her purpose, which has helped her to achieve her goals as a yoga teacher.

Enjoy!

If you enjoy the podcast, join the community on Facebook, Instagram + join the monthly newsletter.

Jan 2, 2017

Have you struggled with the balance between spirituality and business? Do you wonder how you can be a yogi, yet still be a successful business owner? Sometimes finding the balance between humility and business can be difficult, and Reno Muenz has found that balance.

Reno is the founder of The Dharma Temple in Vancouver. He is a successful business owner, and teacher of kundalini and meditation. During the episode, Reno says "The world doesn't need more people who can do the splits. The world needs more people who love and forgive themselves", and this sums up what this episode is all about.

We discuss the concept of learning + teaching yoga, setting up a daily self-practice, the importance of going deeper than the physical practice, and finding balance between your spirituality and your business.

Enjoy!

If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the monthly newsletter.

Dec 26, 2016

On season 1 of the podcast, Tara Koenig shared her passion + involvement in the Africa Yoga Project. Now she's back for season 2 to talk about her experiences teaching in a saturated market. Tara is based out of Banff, Alberta, which is an extremely saturated market (hundreds of yoga teachers and only a few yoga studios). We talk about finding your niche in a saturated teaching market, how to make yourself stand out as a new yoga teacher, and strategies for getting a job in a saturated market.

Also, be sure to check out Tara's first episode on the podcast here!

If you enjoy the show, join the community on Facebook + Instagram, and sign up for the newsletter!

Dec 19, 2016

Andrew Misle is a Sattva yoga teacher based out of Edmonton, Alberta, and he joined me on the podcast to talk about his journey to becoming a full-time yoga teacher. Andrew discovered yoga at a time when he needed to heal his body, and he realized that yoga was what he wanted to do for the rest of his life.

On this episode, Andrew and I dive into the importance of a beginner's mindset, creating your own opportunities as a teacher + how to find a sustainable way to make a living as a full-time yoga teacher. Andrew has successfully created a sustainable full-time career through a combination of teaching in studios, his own individual offerings in Edmonton, as well as offering retreats, workshops and trainings.

Enjoy!

If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the newsletter!

Dec 12, 2016

Do you work as a yoga teacher entrepreneur and have control over your schedule outside of the classes you teach? Have you ever struggled with productivity, discipline, or managing your time?

I have too, and the habit that has a game changer for me was creating a morning routine that is non-negotiable for myself.

So, on this episode, we are talking about the importance of a morning routine - why you should create one for yourself, what to include in it, and how to make it a habit that you do everyday. It sounds like a simple, unimportant habit, but it isn't. Getting up every morning and clearing your head sets you up for success, and as entrepreneurs, we need this because no one else will do it for us!

Enjoy the episode + good luck creating your morning routine!

If you enjoy the show, join the community on Facebook, Instagram + sign up for the newsletter.  

 

Dec 5, 2016

Laura Fraser is a yoga teacher for Power Yoga Canada, works in marketing, and is passionate about calligraphy. She also runs a website called Little Black Leggings, where she explores the marketing + business side of yoga.

On this episode, Laura shares her journey as a yoga teacher, and how because she never felt like teaching a ton of classes was right for her, she's branched out to pursue her other passions alongside yoga - marketing + calligraphy. We also dive deep into the business of yoga, from finding your rate as a private yoga teacher, to getting comfortable asking for money, to developing your authentic brand online and learning to turn your social media into a story of who you are.

 If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the newsletter

Nov 28, 2016

Jeff Mah + I had a great conversation in season 1 on his journey as a yoga teacher + to becoming a studio owner. It was a fabulous conversation, so if you haven't listened to it yet, give it a listen here before listening to this episode.

I'm super excited to have Jeff back on the show to continue the conversation of the business of owning a yoga studio. We talk about everything from charging less as a yoga teacher, teaching for free, valuing yourself as a yoga teacher, setting prices for your yoga studio, running a successful small business, and much more.

Jeff has been a yoga studio owner for 5+ years and he is super candid when he shares his advice on the business of owning a yoga studio. Enjoy!

If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the newsletter.

We also have a great promotion going on with Ceterus, where you can receive your first 3 months of cloud-based accounting + book keeping for free. Click here to learn more.

Nov 21, 2016

Are you interested in leading a yoga retreat, but don't really know where to start?

WeTravel is a platform for retreat leaders that will help you from start to finish to create a great retreat. On this episode of the podcast, Jen Corley from WeTravel is joining me to talk about how to lead a great retreat.

Jen shares her background as a yoga teacher and how she came to be working at WeTravel helping yoga teachers create great retreats. We discuss choosing a retreat location, pricing, best practices for retreat leaders, marketing, and much more.

Don't miss out on the awesome promotion we have going on with Ceterus! Ceterus does cloud-based accounting + book keeping and is offering the first 3 months free (with no strings attached) to listeners of M.B.Om. Sign up here.

If you enjoy the podcast, join the community on Facebook and Instagram + sign up for the newsletter!

Nov 14, 2016

On the first solo episode of this season, we're talking about yoga + self esteem. This episode is based off the principles of self esteem discussed in Nathaniel Branden's "The Six Pillars of Self Esteem". I discuss how yoga can improve self esteem + how the principles of self esteem are largely linked to the practice of yoga. I analyze each pillar one at a time, and they each build off one another to make up the big picture of a strong self esteem.

I begin by defining self esteem, and then moving through the pillars in the following order:

  1. Living consciously
  2. Self Acceptance
  3. Self Responsibility
  4. Self Assertiveness
  5. Living Purposefully
  6. Integrity

I believe that having a strong sense of self + a good self esteem is key to a happy life, and I truly believe that yoga can have a profound effect on how we feel about ourselves.

Get a free trial using Audible + download the Six Pillars of Self Esteem now!

If you enjoy the podcast, join the community on Facebook + Instagram, and sign up for the newsletter.

Still struggling with your accounting + book keeping? We've still got an awesome 3 month promotion happening with Ceterus! Check it out here.

Nov 7, 2016

Sytera Field found yoga after an accident, and after having a profound healing experience, she decided that she wanted to teach. On this episode, Sytera shares her journey as a yoga teacher - briefly running a yoga studio out of her home, teaching as many classes a week as she could, and how she ultimately become a teacher of private yoga.

Sytera shares her advice to becoming a private yoga teacher, how she has been successful + tips and tricks for new yoga teachers. She also shares about her other endeavors, including running retreats, teacher trainings + creating videos online.

Enjoy!

Do you struggle with your accounting + book keeping? Ceterus has your back! Get your first 3 months free with Ceterus here!

If you enjoy the podcast, join the community on Facebook + Instagram + sign up for the newsletter!

Oct 31, 2016

Kaeleigh Doherty is a kick ass yoga teacher + the founder of the Banff Yoga Festival. On this episode of the podcast, Kaeleigh shares her inspiration for creating the Banff Yoga Festival, what it was like to create a festival from scratch, the challenges of creating the festival + what she learned along the way.

Kaeleigh hoped for 50 people to show up to the Banff Yoga Festival, and approximately 550 came! The festival was targeted at the Banff community, but people came from all over to join in on the festivities. It is amazing to see + hear how successful the festival was, and to hear what is to come for Kaeleigh + the Banff Yoga Festival this year + the years to come.

On this episode, Kaeleigh shares the process for launching the BYF, the research that went into it, how she found the teachers, the marketing process, what it was actually like the day of, plus what she learned last year that she's doing different / the same this year.

If you are interested in learning the back end process to putting on a yoga festival, make sure that you don't miss this episode! Enjoy!

If you enjoy the podcast, join the newsletter + the community on Facebook + Instagram.

We have a great promotion happening with Ceterus right now. Ceterus is an accounting + book keeping company offering you your first 3 months FREE. Learn more at yoga.ceterus.com!

Oct 24, 2016

Levi Morehouse is not a yoga teacher, a yoga studio owner, or a yoga entrepreneur. He is a small business owner though, and his small business is an accounting + book keeping company called Ceterus. Ceterus' slogan is "let us do the rest" +  they provide services for small business owners doing their accounting or book keeping.

You may be curious why I wanted to talk to Levi. The reason is that I think that book keeping + accounting is something that many people in the yoga industry lack, and that's fair enough. We, as yoga teachers, are great at educating and sharing our knowledge of yoga. We are not accountants, we are not book keepers, and we are not (usually) super knowledgeable in the area of accounting + book keeping. And we shouldn't be. We should be focusing on the things that we are great at, and let someone else do the things that we aren't. This is exactly what Levi and I chat about on this episode of the podcast.

Levi shares his passion for accounting + book keeping, his recommendations for yoga studio owners, and the services that Ceterus provides, as well as industry tips + tricks.

Do you need help with your book keeping + accounting? Ceterus has offered a super awesome deal for listeners of the show! If you sign up here, you can get your first 3 months working with Ceterus for FREE. This is an awesome deal, so don't miss out!

Join the community on Facebook, Instagram + sign up for the newsletter!

Aug 22, 2016

As the title indicates, this is the season 1 finale. This episode doesn't have a guest or a topic on yoga, it is just to close off this season of the podcast and to let you know what you can expect in the upcoming season.

What's next for M.B.Om?

  • Exciting new episodes and guests
  • New content on the website
  • More social media
  • eBooks, courses and much more!

Stay up to date with future happenings by subscribing to the podcast and signing up for the newsletter. While on this short break from weekly episodes, the newsletter will be your life line for what's up and coming, new blog posts, and updates for when season 2 will be kicking back off!

Thank you SO much for being a part of this community. If you have any questions, comments or feedback, now is as good a time as ever to send them in at info@mbomyoga.com.

Namaste!

Aug 15, 2016

On this episode of the podcast, Taylor Harkness shares his journey as a yoga teacher, how his career has evolved over the years and all of the business lessons he's learned along the way. We talk about everything from managing a yoga studio, running retreats, to social media, and how to do it all while being your authentic self.

If you enjoy the podcast, subscribe to the newsletter and join the community on Facebook.

Aug 8, 2016

Do you want to create a business as a yoga teacher, but aren't too sure where to start or how to do it? Do you want to teach private yoga, but don't know how to get started?

On this episode of the podcast, Kate Connell Potts shares her journey as a yoga teacher and how she began teaching private yoga. Now, she not only has a business around teaching private yoga, but she also teaches other yoga teachers how to become private yoga teachers. She shares her tips and tricks with you, so don't miss this episode!

If you enjoy the episode, join the community on Facebook and sign up for the newsletter.

Aug 1, 2016

On this episode of the podcast, I'm answering YOUR questions! I chat about websites, teaching weekly, completing your YTT, getting a job, and how to keep things creative.

If you have a question, and want to hear it, send me an email at info@mbomyoga.com.

If you enjoy the podcast, sign up for the newsletter and join the community on Facebook.

Enjoy!

Jul 25, 2016

On today's solo episode, I dig into the topic of why it's important to know what you're teaching for. A while back, I wrote a blog post called "Why You Should Never Teach for a 'Maybe'". I wrote this post at a time when I was in an unconventional teaching agreement with a studio owner, and I was no longer receiving a monetary amount for my teaching. My business coach was uncomfortable, and I was thinking nothing of it. As time went on, I kept coming back to that situation. I trusted the person I was working with, and although everything worked out perfectly, it might not have.

Since then, I have taught a karma class that I thought I was getting paid for that I actually wasn't, and I have heard numerous stories from people where there have been misunderstandings about payment. That's where this episode comes in.

In this episode, I delve into why it's important to understand what you're teaching for before you teach, and why yoga should always be a business transaction. Money can be an uncomfortable topic to discuss, and this episode is no different; however, I truly believe that if you want to make a living being a yoga teacher, you need to get comfortable expressing your needs beforehand.

In any other job situation, you would clarify payment before starting, right? So why is teaching yoga any different? Truth be told, it's not. And this is why this episode is so important.

Do you enjoy the podcast? Join the community on Facebook and sign up for the newsletter!

Jul 18, 2016

Do you want to take your teaching from the general population to helping people with sickness and disease? Lara Benusis did too.

Lara grew up with a mother with MS who practiced yoga, and so her yoga practice began at a young age. After many years as a professional dancer and a yoga teacher, Lara moved towards teaching yoga to people who were sick, as well as people who were healthy. For a number of years, she worked at a major cancer center in New York, and on today's episode, she's sharing her story.

This episode is a little bit different from some of the other episodes of M.B.Om because we don't focus as much on the business aspect of Lara's career. Instead, she shares how began teaching yoga to the cancer population, what her research in this department is showing about the benefits of yoga for the cancer population, and much more.

Enjoy!

If you enjoy the podcast, join the community on Facebook and sign up for the newsletter.

Jul 11, 2016

A couple years ago, Yochai Weiss was a taxi driver in NYC who smoked nearly 2 packs of cigarettes a day. Now, he is a full-time yoga teacher.

On this episode of the podcast, Yochai shares how yoga and becoming a yoga teacher has changed his life in a big way for the better. We chat about life, yoga, the practice of yoga off the mat, and the business lessons he's learned over the last 3 years as a yoga teacher.

How has yoga and / or being a yoga teacher changed your life? Send me an email and share your story with me!

If you enjoy the podcast, join the community on Facebook and sign up for the newsletter.

Jul 4, 2016

Do you want to teach full-time, but aren't sure if you want to teach 15, 20, 25 classes a week? Are you uncertain of how you can make it work financially? You are not alone - and you definitely don't want to miss this episode!

On this episode of the podcast, Calgary-based yoga and meditation teacher and life coach, Tracey Delfs, shares how she became a successful entrepreneur and how she created a business around yoga, without teaching 20 classes a week.

Tracey and I talk about the different aspects of her business, how she created them, her business recommendations, and much more. Enjoy!

If you like the podcast, join the community on Facebook and sign up for the newsletter.

Jun 27, 2016

Do you want to complete a yoga teacher training, but wonder if you're good enough to do one? Do you believe that you need to be have a stronger or better physical practice before you complete a yoga teacher training program?

I wondered the same thing before I completed my teacher training. And, this is something that I have heard from quite a few of my students lately, so I wanted to address the topic.

I have only completed one YTT program, so I am not expert, but I do believe that if you want to do a teacher training program, you should! Every teach training program is different, and there will always be one out there that is right for your skill level and what you are looking for.

What do you think? Email me at info@mbomyoga.com and let me know your thoughts.

If you enjoy the podcast, join the community on Facebook and sign up for the newsletter.

Jun 20, 2016

Do you want to create your own yoga business? Do you dream of being a full-time yoga teacher? Do you want to learn more about the business side of yoga? If so, then this episode is for you!

On this episode of the podcast, Melissa Leger, from The Smart Yoga Teacher Podcast, shares her business advice from running her own yoga retreats, owning her own yoga studio, and having a podcast on the business of yoga. Melissa and I are very aligned on the topics that we talk about on our podcasts, so it was awesome to chat with Melissa about everything that she has learned in her career and through her podcast guests.

Enjoy!

If you like the podcast, join the community on Facebook and sign up for the newsletter.

Jun 13, 2016

Do you want to quit your job to teach yoga full-time? Is your dream to be a full-time yoga teach? Caron's was too. 

On this episode of the podcast, Caron Christison, and Atlanta based yoga teacher, shares how she went from working a full-time corporate job to teaching yoga full-time, and how you can too.

I've talked to a lot of people who teach yoga part-time or as a side gig outside of their full-time job who want to make the switch, but simply don't know where to start. Or, they don't know how to make it work financially. Caron is living proof that it can be done. We talk about her journey as a yoga teacher, what it was like to make the transition from full-time corporate to full-time yoga, what she had to give up, the struggles, and why it has all been worth it.

Enjoy!

If you like the podcast, join the community on Facebook, and sign up for the newsletter.

Jun 6, 2016

Do you enjoy yoga, but want more? Do you crave learning more about the body and the way that the body moves? Do you want to do something different than simply teaching classes in a study? If so, this episode is for!

On this episode, Jules Mitchell shares her journey as a yoga teacher, her background in biomechanics, and how she incorporated biomechanics into her yoga teaching. We delve into creating a brand around a specialty, finding a community of people who connect with what your specialty or message, and much more.

Enjoy!

If you like the podcast, join the community on Facebook and sign up for the newsletter.

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